Outside Tv Studios is the leading producer of adventure lifestyle programming and branded entertainment.
To support GoRVing’s marketing campaign “Find Your Away,” GoRVing partnered with Outside TV to produce custom short-form content capturing accessible adventures just around the corner.
OTV Studios created the original storyline, El Nino 2016: Storm of the South, featuring adventurers, Brody Leven and Adam Clark. Brody & Adam embraced what El Nino had to offer through a variety of sports, scenery and adventure; all accomplished through travel within an RV.
Locations: New Mexico, Arizona, Utah, Colorado
Sports: Rock Climbing, Skiing, Snowmobiling, Mountain Biking.
GO RVING -Brody Leven
To support the launch of the all-new 2015 Jeep Renegade, Jeep partnered with Outside TV to develop and produce Beyond Adventure, a first of its kind video series that captured never before attempted adventures.
Rex Pemberton, first X-wing flight from LA to Catalina Island.
Steve Fisher, first permitted descend Merced River into Yosemite NP.
Kai Lenny, first human-powered crossing from Maui to Oahu (115 miles).
Each Project included 6-episode video series (18 videos total). Episodes premiered weekly on jeep.com/renegade
During production, OTV Studios shot custom video content for XBOX to incorporate into interactive games.
Rex Pemberton – X-wing flight
Jeep Case Study
Goodyear partnered with Outside TV to support their More Driven national marketing campaign.
The 2-minute short story features world renowned kayaker / filmmaker, Steve Fisher, as he works with Waterfall World Champion, Pat Keller, on their latest short film project. This behind the scenes journey shows Fisher as he discusses the importance of the right equipment needed for a sport into which they invest their lives.
OTV Studios created the original storyline, produced the custom short form content, as well as a :30 broadcast spot.
This content highlights the need for the right gear for the job featuring Goodyear Tires.
Goodyear - More Driven
Chevy - On Fly
Chevrolet partnered with Outside TV to produce custom short-form content capturing the great outdoors and the authentic sport of fly fishing. OTV Studios created the original storyline, including access to legendary fishermen Flip Pallot and Oliver White remaining true to the Chevrolet brand. These custom videos highlight both the vehicles' unique features and the level of detail and precision that goes into the sport of fly fishing.
On Fly – Venice, Louisiana
On Fly – Islamorada, Florida
On Fly – Indian River, Florida
Dodge: Fittest Real Athlete
Dodge partnered with Outside TV to produce custom short-form content showcasing compelling fitness storylines.
OTV Studios created Fittest Real Athletes, which features James Lawrence, The Iron Cowboy. The content captures The Iron Cowboy's incredible feat of completing 50 triathlons, in 50 days, in 50 states, all while highlighting his love for family and being outside. Dodge vehicles were seamlessly and authentically integrating into the incredible fitness storyline.
Dodge: Fittest Real Athlete
REI - Every Trail Connects
REI partnered with Outside TV to help launch the Every Trail Connects national marketing campaign and promote REI Co-op product line.
OTV Studios developed and produced four custom short-form videos for For Every Trail Connects campaign, we brought two-time extreme skiing world champion and Outside Television personality Chris Davenport to tell his personal story of training on the 14er’s Trail near Aspen, Colorado. OTV Studios shot on location at REI flagship store in Seattle to produce three additional product line focused videos featuring REI brand managers.
Allstate partnered with Outside TV to create a :30 National Broadcast spot that communicated how all outdoor toys can be protected with an Allstate Multi-Sport policy.
OTV Studios created the original storyline, and produced a spot that featured numerous outdoor toys and captured the active adventure lifestyle.
You're in Good Hands with Allstate
BRAND INTEGRATION INTO PROGRAMMING:
Outside TV brought in Subaru as the title sponsor of a new original television series, Locals. The series went to where adventure athletes live, train and call home to capture authentic stories and local knowledge. Subaru vehicles were seamlessly integrated into each episode.
OTV Studios also captured the spirit of Locals in a series of short-form spots for broadcast and digital distribution.
Subaru vignette featuring Julian Carr
This short-form video shows the intersection of sport, business and travel. Featuring pro-skier and entrepreneur Julian Carr, the video captures the high energy and the fast paced and demanding travel of an adventure athlete and business owner.
Subaru vignette featuring Angel Collinson
This short-form video speaks to the importance Angel puts on her vehicle. Subaru is seen as a trust worthy and reliable long-term partner in getting Angel to the hill.
MasterCard partnered with Outside TV to help launch their One More Day national marketing campaign. The travel-focused campaign asked Americans to make a social pledge to take #OneMoreDay of vacation to travel, spend time with family and friends, or experience new things.
OTV Studios produced unique video content showcasing a wide variety of One More Day travel vacation opportunities, including: Paddle Boarding, Skiing, Mountain Biking, Kite Surfing, Scuba Diving, Safari and more.
Videos were incorporated into MasterCard’s national marketing campaign.
To support the launch of the all-new Ranger Rover Sport, Land Rover partnered with Outside TV to create Driven: Pioneers Redefining Possible – a custom content series profiling stories of three accomplished individuals whose personal quests are pushing the limits of their fields.
Sonya Baumstein: Driven to be the first person to Stand Up Paddle Board the Bering Strait. Peter Metcalf: Driven to Use Technology to Change the Way We Adventure. Levison Wood: Driven to be the First Man to Walk the Nile.
Driven: Levison Wood- First Man to Walk the Nile
Driven: Peter Metcalf- Use Technology to Change the Way We Adventure
To support the launch of the all-new Explorer, Ford partnered with Outside TV to create the Go Do Adventure custom content series. The video series asked Explorer customers:
If you had a Ford Explorer for a week, what would you do and where would you go?
Comprised from consumer driven storylines, OTV Studios created a 10-episode series with 10 unique storylines at 10 different locations across the U.S.
Ford Go Do Adventure
Fitbit partnered with Outside TV to capture and illustrate the benefits of Connected Fitness in the adventure lifestyle.
OTV Studios produced a custom short-form video that featured two-time extreme skiing world champion and Outside Television personality, Chris Davenport. This custom video highlighted both the intense training regimen of a world class skier, and the overall lifestyle of a business man, TV personality, husband and father of 3; while incorporating Fitbit’s Surge device throughout.
FITBIT Broadcast Spot
Chrysler partnered with Outside TV to support “Generation Next” featuring the All-New Chrysler Pacifica Hybrid.
This digital vignette highlights strength coach and physical therapist, Kelly Starrett and his family. Juliet, Kelly’s wife, expressers the importance of getting outside, conserving the environment and enjoying time with your family. See how they accomplish all of that in their Chrysler Pacifica at Outsidetv.com.
Arizona Office of Tourism
Arizona - Amy Martin: The River Keeper
Phillips Distilling Company’s very own Prairie Organic Spirits recently partnered with OutsideTV to unveil its advertising creative and new branding through a series of videos that bring to light the essence of Prairie’s products: its organic corn.
Phillips Distilling recognized that now more than ever, consumers are interested in knowing where the products they are purchasing are coming from, and are supportive of brands that are committed to sustainability practices. The new campaign introduces consumers to the organic farmers who for almost a decade have worked hard to make the organic corn that is at the heart of our product.